To celebrate the Chinese New Year, Apple Inc. (NASDAQ:AAPL) has announced that it will be giving away Beats wireless headphones in several markets in Asia. Customers who purchase some models of the iPhone or the Mac computer will get a free Beats headphone that is red in color. This is symbolic because the color is associated with luck, joy and good fortune in some Asian cultures.
Some of the Apple gadgets and devices forming part of the sales promotion include the iMac and MacBook Pro. Touch Bar models such as the iPhone 7, the iPhone 7 Plus, the iPhone 6S, the iPhone 6S Plus, the MacBook Air and the Mac Pro are also part of the sale. Once customers have bought any of these devices, they will get credit which they can then redeem at a physical store or online for a pair of the Beats Solo 3 headphones. The sales promotion will begin at 8 in the morning on Friday, January 6, 2017, and will last for one day.
Previously, Apple has run various sales promotion efforts across the Asian markets. Moderate discounts, for instance, were offered on various Apple products as part of the “Red Friday” sales efforts in three consecutive years beginning 2012. In 2016, consumers in Singapore, Malaysia, Hong Kong, Taiwan, and China were allowed to purchase limited editions of the Apple Watch Sport that was red in color. A customized Beats Solo 2 model that was designed by artists was also on offer as a way of commemorating the Year of the Monkey.
Aside from the Beats Solo 3 that is being offered free with a purchase of select Apple products, the California, Cupertino-based tech giant is also stocking a couple of other products and accessories that are red in color on its Chinese store as part of the Chinese New Year celebration sales efforts. This includes a Phantom 4 drone that is tinted in red, special edition cases of the iPhone and watch bands. Several sticker packs bearing the theme of the Chinese New Year are also being offered for the iMessage.
Receive News & Ratings Via Email - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings with our FREE daily email newsletter.