Apple Inc. (NASDAQ:AAPL) recently stopped the bank wire transfer as a checkout option for Apple online store in Germany. The checkout system at the online payments page for Apple’s online store did not show bank transfer as an option, as noted by a German blog, Macerkopf.de. The no-show for bank transfer of money was only done for Germany. It has not been observed for other countries till now. This leaves the buyers with EMI options, among credit/debit card and PayPal payments options.
Bank transfers take time to process; delays sale
WorldPay Customer Payments is the partner of company that facilitates Apple for receiving money through this option. The customers who are willing to pay Apple for the product, through bank transfers do it through this partner. The entire procedure takes up to 5 working days, which means that Apple receives a customer’s payment not instantly, but after almost 5 days. After the process, the company ships a product to the customer.
The reason for Apple to remove bank transfer as a checkout payment option may be attributed to this delay in entire process.
Option for bank transfer guide still available on Apple website
Apple website has not taken down the Shopping Help page bank transfer guide. The Germany website still has the option that walks a customer through the entire process of bank transfer. What does this indicate? Does it indicate that bank transfer option may be temporarily down or Apple may not be receiving customer payments through this method, only as of now?
Possibility of Extending Apple Pay facility
It may be a possibility that Apple Pay, which is fast becoming the talk of the town, may possibly replace bank transfer. The company, may possibility extend the facility of Apple Pay to Germany, which is still a part of Europe. The company has batted and marketed Apple Pay well for Asian and European countries.
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