Alphabet Inc (NASDAQ:GOOGL) Google Allo, which was launched in September, has now reached more than 10 million downloads on the Android operating system. This is based on installations that were done on the Google Play Store.
Google Allo Peaked too soon and reversed too fast
While 10 million downloads is a significant milestone, the worrying part is the rate at which it took place. In the first four days after being released, there were 5 million downloads. Since then, which is almost three months later, the number of downloads has increased by only 5 million. In the technology sector, apps always record a relatively higher number of downloads during the initial days after the launch. But after the buzz and hype has died down, the rate reduces. Allo, however, seems to have reached the peak and reversed too soon, despite all the hype and buzz that had been accorded the service. That does not bode well for the future of the messaging service.
The problem becomes even more glaring when the number of Google Allo downloads is compared to another download, say Pokemon Go. Over the weekend that it launched, there were 50 million downloads of Pokemon Go on the Google Play Store. In the course of the next two months, the number of Pokemon Go downloads reached half a billion. This clearly shows that interest in Allo is worryingly low.
Saturated market with too many lookalikes
The reason why Google Allo didn’t grow in popularity is not because it was lacking in technical finesse or features; rather the problem is that it entered a saturated market too late in the day. Already, there are dozens of messaging apps that are currently available. Some of the better-known ones include Telegram, Facebook Inc (NASDAQ:FB) WhatsApp, Snapchat, Kik, GroupMe, and Facebook Messenger among others. Another reason that didn’t help Allo’s case is that it didn’t possess any outstanding features that would have drawn the masses to it.
In Thursday’s trading session Google edged slightly downwards by 0.27% to close the day at $815.65 a share.
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