Tableau Software Inc (NYSE:DATA) Amazon.com, Inc. (NASDAQ:AMZN) Cloud Partnership In The Works

Tableau Software Inc (NYSE:DATA) has partnered with Amazon.com, Inc. (NASDAQ:AMZN) to allow its data visualization tool to run on Amazon Web Services. Previously Tableau’s online data visualization solution could only be accessed from the firm’s infrastructure. The Tableau business software maker will, however, continue to offer Tableau Online on its own data centers as the Amazon partnership will just be an option for its customers. A version of the same Tableau data visualization software that allows business organizations on their own respective data centers will also continue to be made available. A formal announcement on the Tableau Amazon Cloud partnership is going to be made next week at Amazon’s Invent Conference in Las Vegas.

Tableau Amazon Cloud is easy to set up

To get started all a potential user of Tableau Online on Amazon Web Services needs to do is click on a couple of on-screen boxes. Being customer-friendly has been one of the hallmarks of Tableau. Thirteen years ago when it was just getting started, the firm fueled the growth of a niche in big data in what is now known as ‘self-serve analytics’. These are data analysis tools that allow lay people with no expertise in data analysis to come up with accessible and easy-to-understood data reports.

Competitive space

Among Tableau’s competitors include tech giants Microsoft Corporation (NASDAQ:MSFT) and International Business Machines Corp. (NYSE:IBM). And despite the Tableau Amazon Cloud partnership, Amazon Web Services is also set to increase its foothold in data analytics. Just last week, the availability of an AWS analytics tool named QuickSight was increased to a broader reach. The Chief Executive Officer of Tableau, Adam Selispky, was, however, optimistic. Affirming that the benefits to be accrued from the partnership far outweighed any threat, Selipsky who worked at Amazon for more than 10 years, said there was nothing to fear.

“Business intelligence and analytics are very large market segments. Customers will choose different offerings for different use cases,” Tableau’s CEO said.

Of Tableau’s product offerings, Tableau Online is the fastest growing. Now with the Tableau Amazon Cloud partnership set to allow users the ability to connect to any Amazon database, analyze data and share findings, the company’s growth prospect can only remain optimistic.a

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