Amazon.com, Inc. (NASDAQ:AMZN) Prime Video Goes Global

Amazon.com, Inc. (NASDAQ:AMZN) is planning to launch its Prime Video streaming service globally.

Amazon Prime Video was previously available as an extra perk for the overall annual Amazon Prime subscriptions which also features free shipping among other advantages. Amazon now wants to launch the Prime Video streaming service on a global scale so that it can compete more effectively with the rival streaming service from Netflix, Inc. (NASDAQ:NFLX).

Amazon has not announced that the Prime Video service will be going global but it was hinted by former BBC’s Top Gear presenters Jeremy Clarkson, James May and Richard Hammond through Twitter Inc (NYSE:TWTR) posts. The three presenters were hired by Amazon and have been working on an upcoming automobile show called The Grand Tour. The tweets from the three presenters stated that the new show will be available in more than 200 countries before the end of the year.

An employee pushes a cart past rows of storage aisles as he processes customer orders ahead of shipping at one of Amazon.com Inc.'s fulfillment centers in Rugeley, U.K., on Monday, Dec. 2, 2013. Online retailers in the U.K. are anticipating their busiest day as shoppers flush with end-of-month pay-checks seek Christmas deals on the Web. Photographer: Simon Dawson/Bloomberg via Getty Images

“We look at these decisions with the data and I can tell you that we love this deal. Since working with these guys I love it even more than the day we did it. Was this an expensive show? You bet … But is it worth it? Yeah, it’s worth it,” stated Jay Marine, Amazon’s TV executive for Europe during an interview with The Guardian.

Amazon had previously announced that The Grand Tour would be exclusively available to Amazon Prime Video. If the show will be available in more than 200 countries, then it means that Amazon will soon expand prime to a global scale. That way it will also compete on level grounds with Netflix. The latter expanded its scale to a global presence in earlier this year. Amazon has slowly been expanding and has teamed up with Bollywood studios in India.

Judging by the company’s new momentum with its Prime Services, Amazon plans to take the opportunity to go global and this will be a good idea because it will widen the company’s market. This means that Amazon Prime Video might soon be available globally though it is not clear whether other prime services will also be available.

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