Facebook Inc (NASDAQ:FB) Artsy Video Filter Is Proof That The Company Wishes To Become Augmented

Facebook Inc. (NASDAQ:FB) artsy video filter was unveiled on Tuesday. This product illustrates that the media giant is working on becoming a more augmented platform.

The reason behind the behemoths growing interested in augmented social media is due to the prediction of its directors that in as little as 5-years all internet activity will be 70 percent video streaming. This prediction has led the company to ensure that any camera or video-related products remain relevant in the rapidly changing industry.

The head of the product Chris Cox personally demonstrated the company’s prototype of Facebook artsy video filter on Tuesday. This took place at the tech conference in Laguna Beach, California. This technological conference was hosted by Wall Street Journal.

How the Facebook Artsy video filter works

As per the demonstration from Cox, it could be seen that the feature is somewhat a filter. This allows users to overlay the style of well-known painters, onto both images and videos. The way that this feature works is rather similar to that of the mobile application Prisma.

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Cox explained to his audience at the conference that this technology that the new feature incorporates is referred to as “Style Transfer.”

He further explained that different to other technologies, this feature would incorporate an artificial intelligence technique, which is called convolutional neural nets. In addition to this, it will also make use of computer vision technology. The most impressive part of this process, however, is the fact that the filtering happens real time on your smartphone device.

When can this be expected for users

During the conference, Cox admonished the fact that this application could be seen as one of the earliest augmented Facebook features. He stated that due to this, the social media giant has steadily invested a sustainable amount of money into the development and perfection of the application.

Although the Facebook artsy video filter is not currently available for Facebook users, analysts and critics alike predict that users will soon see the integration of the new feature on the Facebook platform.

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