How Amazon.com, Inc. (NASDAQ:AMZN) Can Benefit From Twitch’s Amazon Prime Integration

Amazon.com, Inc. (NASDAQ:AMZN) has recently announced Twitch Prime, which provides Amazon Prime subscribers a free premium subscription to Twitch.

Twitch Prime gives players an ads-free viewing experience. Moreover, they can enjoy a 60-day past video storage, special discounts, exclusive in-game content, and one channel subscription that can be changed every month.

Amazon Prime Integration

The Amazon Prime integration of Twitch Turbo is pretty much generous. An annual Amazon Prime subscription costs $99 while a monthly Twitch Turbo subscription costs $8.99, which amounts to roughly $108 for a full year.

For just $99 a year, Amazon Prime subscribers can already enjoy free two-day shipping services, video-on-demand (VOD) streaming services, exclusive ebooks, photo cloud storage, and Twitch Turbo perks.

Existing Twitch Turbo subscribers can keep their memberships but they can also upgrade them to Twitch Prime subscriptions. Meanwhile, new subscribers in regions where Twitch Prime is already available can only sign up for Twitch Prime subscriptions.

“If you’re a Turbo member, and you prefer to keep your Turbo subscription, you can. But considering everything included with Twitch Prime, we hope you’ll consider upgrading,” read a recent Amazon.com blog.

Contributing to Amazon Prime Growth

While Amazon.com does not reveal how many Amazon Prime subscribers there are, estimates have the figure at roughly 63 million in the US alone as of July.

On the other hand, Twitch has about 100 million viewers and more than one million broadcasters monthly.

An average Amazon Prime subscriber is believed to had spent about $1,200 in 2015 on Amazon.com while an average non-member had only spent about $500. This presents a substantial difference in spendings between subscribers and nonsubscribers, which is why the ecommerce giant is eager to entice more consumers to avail of Amazon Prime memberships.

Given the continuous growth of Twitch, Twitch Turbo to Amazon Prime will further encourage new memberships.

Amazon.com has ended the previous week at $839.43 while Alphabet did at $800.71.

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