Apple Inc (NASDAQ:AAPL) has begun rolling out on Wednesday ads on the Apple App Store in the US, fulfilling the announcement it made in June.
— Ad Age (@adage) October 6, 2016
Apple App Store Ads
All iOS 10 devices will now be featuring ads on the Apple App Store, as per previous beta versions would indicate.
The Apple App Store ads on top of the search results will help app developers to promote their iOS apps on the platform. It is part of the company’s efforts to generate more app downloads, especially for startups.
These ads are well-curated, appearing only if they are relevant to the searches of users.
The new feature will make the Apple App Store more accessible for users and app developers alike. For some analysts, the additional advertising revenue for Apple just comes in second to such benefit.
“I think it’s a no-brainer that they execute this,” expressed Brent Sanders, an Apple shareholder.
The Apple Difference
Apple has always been known for its consistency when it comes to high-quality user experience (UX). In line with this, app developers are not allowed to create new ads or upload images that have not yet been approved by the company in its listing. This means that app developers need to change the names, descriptions, and screenshots of their apps if they want to create new ads.
Apple also provides essential marketing data to app developers, a first for marketers. Having access to key data will improve not only the UX on the Apple App Store but also the results for marketers.
App developers can publish their ads anytime with the technology giant’s Cost Per Tap model, which requires no minimum spending. They can also use Apple’s analytics tools to manage content, track engagement, and many more.
Last week, the iPhone maker has given away $100 credits to eligible app developers to encourage the adoption ofApple App Store adsfunction.
Apple is trading at $113.48 early Thursday morning.
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